LEGO® is Danish for “Play Well”, which is pretty much how we approached this branding challenge for a company that crafts custom LEGO® sets for Fortune 500 companies all around the world.

Putting the power of play to work for business was the inspiration behind
this versatile brand identity – whatever the scale, theme or audience for your project, Playwell can design a custom LEGO® MOC that perfectly suits the needs of your business. In addition to the variable logo system, a new website, custom illustrations and a variety of collateral materials were used to bring the brand to life. As with LEGO®, the possibilities and combinations of the brand identity are endless!